Please ensure Javascript is enabled for purposes of website accessibility

Why choose Betz Jewelers? We’ve built a reputation for quality, trust, and genuine connection, with four generations of customers entrusting us with their life’s most special occasions. Here’s a quick rundown of what sets us apart:

Expertise You Can Count On

-We’re home to Columbia’s only GIA-Certified Graduate Gemologist in a retail setting, which translates to accurate grading, trustworthy appraisals, and deep gemstone knowledge.
-Our gemologist traveled to labs across the country and identified and graded over 500 gemstones firsthand to gain certification 10 years ago. Since then, he’s seen thousands more.
-We have two in-house bench jewelers with more than 30 years of combined experience, ready to handle repairs, restorations, and custom work with unmatched skill.

A More Exclusive, Secure Experience

-With our third-floor, off-street location, many customers call us a “hidden gem” – and we like it that way. Our discreet location offers comfort, privacy, and peace of mind.
-As the Betz family has ownership in our building, it allows us to keep overhead low and means we pass the savings on directly to you.
-We focus on quality over quantity, curating a selection worth your time instead of filling cases with whatever’s trending.

Jewelry for Every Style & Budget

-From pearls and sterling silver starting at just $20 to extraordinary fine jewelry, we have something for everyone.
-A beautiful selection of colored gemstones, both classic and fancy shapes of diamonds, and unique designs you won’t see anywhere else.
-Handpicked for craftsmanship, beauty, and value.

Custom Creations & Timeless Restorations

-In-house designers as well as CAD design capabilities to bring your dream jewelry to life.
-Experts in repurposing heirloom pieces into fresh, wearable treasures.

Service That Goes the Extra Mile

-Free inspections and cleanings, because jewelry should shine as brightly as the moment you received it.
–On-site repairs and appraisals with the ability to complete work while you wait, for ultimate convenience.
-Friendly, no-pressure help from a family-owned business where every customer matters.

The Betz Promise

Whether it’s your first piece or your fiftieth, whether you’re spending $20 or $20,000, you’ll get the same care, respect, and attention to detail. At Betz Jewelers, we believe jewelry should be personal, beautiful, and made to last, just like our relationship with you.

Come discover for yourself why Betz Jewelers has been Columbia’s most trusted jeweler for years. Beautiful moments begin at Betz!