Please ensure Javascript is enabled for purposes of website accessibility
We’re finding warmth this February in one of nature’s most captivating gems: the amethyst. Known as the official birthstone for the month, amethyst has been cherished for thousands of years, admired not only for its stunning violet hue but also for its rich history and protective properties.

What is Amethyst?

Amethyst is a variety of quartz, a mineral found within the Earth’s crust, commonly found in geodes. Its color range is vast, spanning from soft, delicate lavender to deep, velvety purple, sometimes with red or blue undertones. Historically, amethyst was considered one of the most precious gemstones, often valued equally with rubies, emeralds, and diamonds, before large deposits were discovered in Brazil during the 1800s.

A Rich History: The “Sober Stone”

The name “amethyst” is derived from the ancient Greek word amethystos, which translates to “not intoxicated.” Ancient Greeks believed that carrying or wearing the stone could prevent drunkenness and keep the wearer clear-headed and quick-witted. Beyond its reputation for sobriety, it was favored by royalty and clergy throughout history, adorning the crowns of European rulers and the rings of bishops, symbolizing piety, power, and wisdom.

Styling Amethyst Jewelry

With a hardness of 7 on the Mohs hardness scale, amethyst is a somewhat durable gemstone, making it suitable for use in rings, necklaces, earrings, and bracelets. Yellow gold warms up reddish or deep plum-toned amethysts for a romantic, vintage vibe, while white gold, silver or platinum enhances the bluish-violet, lilac shades for a modern, Art Deco look. Amethyst pairs beautifully with diamonds for added sparkle or pearls for a soft, elegant contrast.

How to Care for Your Amethyst

To keep your amethyst looking as brilliant as the day you received it, store it away from direct, prolonged sunlight or high heat, which can cause the color to fade. Clean with mild dish soap, warm water, and a soft toothbrush. Store it separately in a soft cloth or padded box to prevent scratching from harder stones like diamonds.

Find Your Perfect Piece

Celebrate the magic of February and let yourself be captivated by amethyst. From stunning estate rings to modern pendants, explore our collection to find a piece that brings peace, balance, and beauty into your life.